Social Media Marketing

Dominating Local Search Results in 3 Easy Steps

For the average small to medium sized service based business, the majority of the business they receive comes from referrals, the yellow pages and more recently localized search.  While referrals and phone books can be great leads, the Internet has provided these service based business a phenomenal opportunity to get more business through the power...

Setting Aside Time For Twitter & Growing your Presence

I don’t think many people will debate the potential Twitter has for helping promote your product, brand or website. There are two major pitfalls that people run into with Twitter. First of all they only ever post updates that are very commercial in nature and secondly they don’t set aside time daily to interact and...

5 Reasons Why Blog Interviews Are Greater Than Traditional Media

Traditionally, when a person or company wants to get media attention they would find them selves turning to local radio stations and TV stations to try and setup interviews.  While these methods are great to get local attention, once the program is over, so is your exposure.  To make things even more difficult you are...

Social Media Marketing Mistake #1 – Promoting Before You’ve Socialized

A successful social media campaign has a lot of similar characteristics to socializing with friends or colleagues.  You need to be a trusted part of the group before people are going to take your advice. So riddle me this, why do online marketers hop into existing conversations unannounced expecting any body to listen?  Would you...

Introduction to Tracking your Brand Online

In order to effectively manage your Social Media Marketing you 100% need to know whenever somebody talks about you online.  While it is impossible to track every time you or your brand is mentioned, there are a number of tools available that make finding out about any significant conversations involving your brand. If you are...